Ambition is what we're all about. We all need goals to aim for and ours couldn't be clearer:

JPMorgan's mission is to be the best financial services company in the world.

This is the ideal that we're always aspiring to. It's the reason that we get out of bed in the morning. And it's well worth remembering - whatever the specifics of your work, the time zone you're in, the meeting you're about to enter. Every business area we operate in needs to be world-class. Our services and innovations, products and prices all need to be client-driven. Our brands should have the stamp of quality and integrity. It's why we do what we do - and why we do it so very, very well.

Clear goals demand a transparent organization. And we are. So we have no time for waste and bureaucracy. Internal governance and controls mean that every dollar, pound, euro or yen is accounted for. Our sense of financial discipline is such that we don't go mad during the good times - and don’t go crazy during the bad.

Any company is only as strong as its individual people. An obvious point, maybe, but still true. So when we talk about having an honest, respectful and open culture, what we mean is that we have no place for backbiting and personal agendas.